The Challenge: A Fragmented Payment Experience

For small business owners, managing multiple payment systems is a constant pain.

Key Problems:

• Disjointed Selling Experiences – Merchants were juggling different providers for online, mobile, and in-person sales.

• Cumbersome POS Systems – Competitor solutions required expensive hardware or complex setup.

• Lack of Real-Time Insights – Merchants couldn’t easily track payments or optimize their sales.

Project & Business Goals

🚀 Project Objective: Create a simple, accessible, and cost-effective payment system that allows first-time and small-scale sellers to effortlessly process transactions and grow their business.

📈 Business Objective: Expand GoDaddy’s commerce capabilities, positioning the company as a leader in payments and strengthening its suite of merchant tools.

This was a massive opportunity—to design a frictionless, scalable payment experience that removed barriers and empowered business owners to sell with confidence.

Solution: A Fully Integrated Mobile & POS Payment System

I built GoDaddy Payments to ensure that small businesses could sell seamlessly—whether online, in person, or on the go.

Key Features I Designed:

✅ Sell Mode – A seamless toggle that lets merchants instantly switch to in-person selling.
✅ Keypad & Catalog Checkout – Designed flexible ways to accept payments via manual entry or product selection.
✅ Tap to Pay – Enabled contactless transactions with no extra hardware required.
✅ Refunds & Re-Engagement – Built intuitive refund flows to minimize friction and keep customers coming back.
✅ Real-Time Sales Tracking – Designed a dashboard that gives merchants instant insights into revenue and trends.
✅ POS & Mobile Integration – Unified the experience across card readers, mobile apps, and the GoDaddy dashboard.

By making payments frictionless, intuitive, and fast, I helped GoDaddy deliver a payments solution that small business owners could rely on.

Process & Execution: Designing with Precision

1. Research & Competitive Analysis

• Conducted merchant interviews to identify pain points and refine feature priorities.

• Analyzed competitors (Square, Stripe, Shopify) to differentiate GoDaddy Payments with a simpler, more accessible experience.

• Partnered with PMs, engineers, and finance teams to shape the core product strategy.

2. UX/UI & Interaction Design

• Designed frictionless transaction flows to reduce checkout time and maximize efficiency.

• Created a multi-path checkout system (Keypad, Catalog, and Tap to Pay) to accommodate different seller needs.

• Developed error-proof refund & transaction management systems.

3. Hardware & Software Integration

• Designed seamless Tap to Pay experiences across Apple & Android devices.

• Integrated GoDaddy card readers with POS software, ensuring a smooth interaction model.

• Established a scalable UI language that worked consistently across platforms.

4. Merchant Dashboard & Analytics

• Built an intuitive dashboard with real-time transaction tracking and automated insights.

• Designed data visualization tools that helped merchants optimize sales and track performance.

5. Testing & Optimization

• Conducted A/B testing on transaction flows to ensure speed and accuracy.

• Iterated based on merchant feedback, refining the UX/UI for maximum usability.

• Led a gradual rollout, continuously optimizing based on real-world usage.

This was more than just designing screens—it was about building a business-critical product that merchants depend on.

Results & Impact: Measurable Success

1. Faster, More Efficient Transactions

📉 Reduced checkout time by 42%, making payments seamless for merchants and customers.
📈 +48% increase in funnel completion, as users moved through onboarding faster.

2. Seamless Cross-Platform Selling

✅ 98% UI consistency across mobile, POS, and web experiences.
📊 30% more merchants using mobile to manage transactions.

3. Revenue Growth & Merchant Adoption

💰 $1M+ in transactions processed within the first months post-launch.
📈 +15% increase in offline sellers using GoDaddy for in-person payments.

4. Higher Customer Satisfaction

⭐ App Store rating increased from 4.5 to 4.6, reflecting usability improvements.
📊 Net Promoter Score (NPS) jumped from 18 to 30, signaling higher merchant trust and satisfaction.

This was a game-changer—GoDaddy Payments quickly established itself as a leading alternative to Square and Shopify’s payment solutions.

Why It Matters

GoDaddy Payments wasn’t just about processing transactions—it was about empowering small businesses with a seamless, scalable, and smart way to sell.

This project reinforced my expertise in:
✅ Building an entire product ecosystem from scratch—owning the mobile and POS experience from zero to launch.
✅ Payments & fintech UX—designing secure, frictionless, and high-impact payment flows.
✅ Hardware-software integration—ensuring a seamless experience across mobile apps, POS devices, and tap-to-pay systems.
✅ Data-driven design—using merchant insights and analytics to continuously refine the experience.

GoDaddy Payments was more than a feature—it was a fundamental shift in how GoDaddy serves small businesses. I built this to be simple, powerful, and ready to scale.

Want to Learn More?

This case study highlights key aspects of GoDaddy Payments’ design and impact. For a deeper dive, let’s connect.

👉 GoDaddy Payments